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Most snacks have one job. To taste good when you’re feeling snacky. Brainiac® snacks pull double duty; they satisfy cravings and feed your mind with brain-boosting super nutrients.

Don't take our word for it. Try it for yourself! 

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Your favorite snacks with brain boosting benefits
Great Source of
Brain Nutrition
Developed with Leading Doctors & Nutritionists
Real + Clean Ingredients
Nutrients you eat, not take

Sure, you can take yet another vitamin OR you can get the same nutrients from delicious snacks your body can actually absorb. 

All Brainiac® snacks have been developed in partnership with neurologists, nutrition scientists and dietitians to fuel your brain and body with Omega-3 fatty acids, choline and lutein, critical brain nutrients you're probably not getting enough. Why? Because who's actually eating dark leafy greens, broccoli and salmon every day? Not us. 

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Smarter Bars with a Brain‑Boost

Omega-3 ALA and choline—two essential nutrients scientifically studied and shown to support brain health—can only be acquired through food or supplements. They’re also conveniently found in every Brainiac Brain Bar, along with super nutrient lutein to support healthy vision and protect against blue light.

Omega-3 ALA - The Building BlocksAn essential fatty acid derived mostly from plants, that supports the growth & development of a healthy brain. 

Lutein - The ProtectorAn antioxidant found in the brain and eyes that supports a healthy brain and vision.

Choline - The ConnectorA critical component for connecting our brain’s ‘information super highways.’ 

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Not Just Another Squeeze Pouch

Chances are even if you don’t have picky eaters, your child likely isn’t getting the daily brain nutrition they need for a thriving, happy and healthy mind. That’s because these important nutrients are really only found in things like fatty fish, liver, broccoli, brussels sprouts and eggs—a lot of the foods on kids' "yuck" list.

Brainiac® Applesauce contains these critical nutrients that have been scientifically tested to support brain health. Because we think it’s time that snacks stepped up for growing brains.

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Shop Like a Brainiac

Find Brainiac® Brain Bars and Brain Squeezers at your local CVS. 

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What Parents Are Saying

Tastes GREAT

I got these for my picky eater 8 year old. He absolutely love them. They are healthy and they give him most of the vitamins he is missing. These Squeezers will be a regularly purchased item in my household.


Picky Eater Approved

These are delicious. I love them. My preschooler picky eaters love them, especially the chocolate chips. I love that they are eating nutritious foods. My son's attention and skills have improved with the help of Brainiac Foods. Teachers have noticed and complimented his improved communication and focus. The little chia seeds can separate from the bar if not eaten in the package. I am so glad there are chia seeds in this bar as it would be highly unlikely my son would eat them otherwise. These are perfect for a small snack or lunch box. 


Well loved!

My child s a very picky eater, but adores anything in packet form. He couldn't wait to try the Brainiac Brain Squeezers. Each and every flavor he loved and wolfed down. They are nice and sweet, but not overly sweet, very tasty and refreshing. These are a family favorite and I am happy to stock our fridge with these.

Who are Brainiac® snacks for?

Brainiac® snacks are for brains of all ages because no matter your age, all brains need nutrients to thrive so you can feel your best. We are for people who want a snack that steps up to the plate with better nutrition and better ingredients.  

I'm pretty healthy, so why should I care about snacks that have an added brain boost?

Most people (and especially kids) aren’t getting nearly enough of the foods that are considered “brain foods” i.e. foods packed with nutrients that are super important for the brain like Omegas-3s and choline.

That’s because these are found in things like salmon, liver, broccoli and brussels sprouts. Yep everyone’s favorites.

In fact, the World Health Organization recommends that kids ages 4-8 get 200-250mg of Omega-3 DHA/EPA a day. When on average both kids and adults are getting about 20% of the recommended nutrition for a healthy brain. 

Brainiac® snacks aren’t a replacement for eating salmon and broccoli, but they’re definitely a great little secret weapon for getting in a boost of brain fuel.

Why are Omega-3s and choline so important for brain health and development? What does the science say?

There’s a broad and growing body of research that supports the cognitive benefits of Omega-3 fats and choline in brain development – including their impact on both learning and memory – throughout childhood and adolescence. That’s because Omega-3 DHA, EPA and ALA nourish the brain, helping neurons to grow and form new connections that promote cognitive functions. And choline is a key component of acetylcholine – a critical neurotransmitter which helps the brain send signals throughout the body and also plays an important role in cognitive functions.

What is Lutein and why is it good for eye health?

Lutein is a powerful antioxidant found in the eye that helps support brain and eye health and has been found to absorb and prevent against the damage of blue light. It's not formed in the body and therefore must be consumer through a balanced diet. However, most Americans aren't getting what they need before they're found in dark leafy greens which majority of us aren't eating enough of! With just one Brain Bar, you'll be getting as much lutein as a cup of raw spinach.*


*Kemin, GLOrious Lutein for GLOwing Kids-SPRE-21-19217

Do Brainiac® snacks contain gluten/dairy/soy/GMOs?

No, our Applesauce and Peanut Butter Spread is gluten-free, dairy-free, soy-free and Non-GMO.

What age can I start feeding Brainiac® snacks to my child?

Brainiac® was created to nourish the brains of kids and teens to help support their brain development and growth.

The American Academy of Pediatrics approves adding yogurt and no-added sugar fruit purees to a baby’s diet starting after six months of age.

The American Academy of Pediatrics approves of introducing allergenic foods, including peanuts, eggs, and fish, at 4 to 6 months of age. 

Always consult your medical practitioner regarding questions around allergens.