Feeding the Brain is a Critical Investment for
Brain Performance, Development and Health
  • Development and Learning
  • Attention & Focus
  • Critical Thinking
  • Mood
  • Memory
Development and Learning

Our brain continues to develop throughout our life. Omega-3s, including DHA, are a critical component in brain and nerve cells. Choline is the key ingredient in the neurotransmitter Acetylcholine, which enables the neurons in our brains to communicate, and Lutein is a key building block of our optic nerves, which power our vision. The right nutrition, along with early life experiences and our genes work together to impact our brain development and act as the foundation for future learning, behavior, and health.

Kids

From birth to three, we form a million neural connections each second and brain development continues well into our teenage years.

Adults 

We strengthen and improve the efficiency of complex brain function that helps us with adulting. Yay budgets, and insurance!

Seniors

As lifelong learners, we often take on learning a new language or skill like playing a new instrument that we didn’t have time for earlier in life.

Attention & Focus

Sixty percent of our brain is composed of fat -- which means our brain depends on a steady supply of fat for its health and wellbeing. Omega-3 DHA is the most common fat in our brain, and provides much of its structure. Choline which is the main component of Acetylcholine, along with Omega-3 DHA help with every aspect of the movement of information from brain cell to brain cell. When our brains don’t get enough Choline, we can’t produce enough of the neurotransmitter Acetylecholine and without consuming enough Omega-3s, our neurons make less serotonin, a neurotransmitter that controls mental activity. Thus, eating a diet rich in Omega-3s fuels attention and focus!

Kids 

At 2 years old, we have an attention span of 4-6 minutes. Which means we can sit still for half of our favorite book before wanting to read the next one.

Adults 

We have honed our ability to selectively tune out unimportant information. So we’re able to effectively work while we’re listening to our podcast, scrolling through social media and talking to our co-worker, all at the same time.

Seniors

Thanks Omega-3s, Choline and Lutein for protecting our brain and helping us with that little extra boost when we’re focusing hard on learning how to play a new instrument.

Critical Thinking

Critical thinking is a skill we develop to take in information and process it to form conclusions.  We use these conclusions to determine our actions and beliefs In order for this to work, our brain must be flexible, interpretive, and creative all at once. We think best when we are hydrated and eat foods that fuel our body and brain!

Kids 

We start developing our critical thinking skills when we ask “how” and “why” and “why” and “why” and “why” and “why” and “why”.  

Adults 

We think in creative ways and use abstract reasoning to find solutions. We use metaphors to describe things -- things that probably don’t need a metaphor.

Seniors

Whether it's helping people in the community or hustling grandkids in a card game, good nutrition helps us tackle any challenge.

Mood

Our gut and brain are connected physically through millions of nerves, most importantly the vagus nerve. The role of nutrition, especially pre and probiotics to feed and maintain our microbiome along with Omega-3 fatty acids play a critical role in regulating our mood.

Kids 

We experiment with showing our emotions through different actions, faces, and play. We test the limits. All of them. All the time.  

Adults 

We develop better emotional stability and learn to process our feelings productively through the help of friends and the occasional glass of wine.

Seniors

As the ultimate family go-to, a lot can weigh on us. Eating foods that support the gut and brain can help navigate challenging times.

Memory

Memory is our brain’s superpower to absorb information, store it, and recall it at a later time - it’s kind of like our own mini search engine. A balanced diet that includes critical brain nutrients found in vegetables, fatty fish, healthy fats, and seeds, gives our brain the nutritional boost to keep our memory functioning.

Kids
We start remembering things consistently at the age of 4. We proudly sing for anyone who will (or won’t) listen because we know our ABCs.

Adults
Good nutrition and sleep are critical for fast and accurate recall. This comes in handy when our first boss rattles off a to-do list longer than a drug store receipt.

Seniors
We can proudly share our fondest memories fueled by great brain nutrition, sleep and exercise!

Development and Learning

Our brain continues to develop throughout our life. Omega-3s, including DHA, are a critical component in brain and nerve cells. Choline is the key ingredient in the neurotransmitter Acetylcholine, which enables the neurons in our brains to communicate, and Lutein is a key building block of our optic nerves, which power our vision. The right nutrition, along with early life experiences and our genes work together to impact our brain development and act as the foundation for future learning, behavior, and health.

Kids

From birth to three, we form a million neural connections each second and brain development continues well into our teenage years.

Adults 

We strengthen and improve the efficiency of complex brain function that helps us with adulting. Yay budgets, and insurance!

Seniors

As lifelong learners, we often take on learning a new language or skill like playing a new instrument that we didn’t have time for earlier in life.

Attention & Focus

Sixty percent of our brain is composed of fat -- which means our brain depends on a steady supply of fat for its health and wellbeing. Omega-3 DHA is the most common fat in our brain, and provides much of its structure. Choline which is the main component of Acetylcholine, along with Omega-3 DHA help with every aspect of the movement of information from brain cell to brain cell. When our brains don’t get enough Choline, we can’t produce enough of the neurotransmitter Acetylecholine and without consuming enough Omega-3s, our neurons make less serotonin, a neurotransmitter that controls mental activity. Thus, eating a diet rich in Omega-3s fuels attention and focus!

Kids 

At 2 years old, we have an attention span of 4-6 minutes. Which means we can sit still for half of our favorite book before wanting to read the next one.

Adults 

We have honed our ability to selectively tune out unimportant information. So we’re able to effectively work while we’re listening to our podcast, scrolling through social media and talking to our co-worker, all at the same time.

Seniors

Thanks Omega-3s, Choline and Lutein for protecting our brain and helping us with that little extra boost when we’re focusing hard on learning how to play a new instrument.

Critical Thinking

Critical thinking is a skill we develop to take in information and process it to form conclusions.  We use these conclusions to determine our actions and beliefs In order for this to work, our brain must be flexible, interpretive, and creative all at once. We think best when we are hydrated and eat foods that fuel our body and brain!

Kids 

We start developing our critical thinking skills when we ask “how” and “why” and “why” and “why” and “why” and “why” and “why”.  

Adults 

We think in creative ways and use abstract reasoning to find solutions. We use metaphors to describe things -- things that probably don’t need a metaphor.

Seniors

Whether it's helping people in the community or hustling grandkids in a card game, good nutrition helps us tackle any challenge.

Mood

Our gut and brain are connected physically through millions of nerves, most importantly the vagus nerve. The role of nutrition, especially pre and probiotics to feed and maintain our microbiome along with Omega-3 fatty acids play a critical role in regulating our mood.

Kids 

We experiment with showing our emotions through different actions, faces, and play. We test the limits. All of them. All the time.  

Adults 

We develop better emotional stability and learn to process our feelings productively through the help of friends and the occasional glass of wine.

Seniors

As the ultimate family go-to, a lot can weigh on us. Eating foods that support the gut and brain can help navigate challenging times.

Memory

Memory is our brain’s superpower to absorb information, store it, and recall it at a later time - it’s kind of like our own mini search engine. A balanced diet that includes critical brain nutrients found in vegetables, fatty fish, healthy fats, and seeds, gives our brain the nutritional boost to keep our memory functioning.

Kids
We start remembering things consistently at the age of 4. We proudly sing for anyone who will (or won’t) listen because we know our ABCs.

Adults
Good nutrition and sleep are critical for fast and accurate recall. This comes in handy when our first boss rattles off a to-do list longer than a drug store receipt.

Seniors
We can proudly share our fondest memories fueled by great brain nutrition, sleep and exercise!

The Key Building Blocks for Healthy, Happy Mind

We only include scientifically tested nutrients that are the key components of your brain. No pseudo-science or marketing fluff. It's about what nutrients and how much of them, not about how many. 

Omega-3s | DHA / EPA

Your brain is made up of Omega-3 fatty acids, essential building blocks of brain cells that ensure normal development. Over 90% of the Omega-3s in your brain is DHA.1

Found In
Fish Oil
Algae Oil 

Choline

A critical component for connecting our brain’s ‘information super high-ways.’

Found In
Sunflowers
Eggs

Omega-3s | ALA

An essential fatty acid that supports the growth & development of a healthy brain.

Found In
Flax Seeds
Chia Seeds

Lutein

An antioxidant found in the brain and eyes that supports a healthy brain and vision.

Found In
Marigold Flowers
Egg Yolks

Every Snack is Packed with the Nutrients Your Brain Needs
Applesauce Pouches
Brain
Bars®
Peanut Butter Spread
Yogurt Smoothies
Yogurt
Tubes
Applesauce Pouches
1 Pouch (90g)
  • Applesauce Pouches
    1 Pouch (90g)
  • Brain
    Bars®
    1 Bar (33g)
  • Peanut Butter Spread
    1 Pouch (32g)
  • Yogurt Smoothies
    1 Bottle (7oz)
  • Yogurt
    Tubes
    2 Tubes (4oz)
Applesauce Pouches
1 Pouch (90g)
  • Applesauce Pouches
    1 Pouch (90g)
  • Brain
    Bars®
    1 Bar (33g)
  • Peanut Butter Spread
    1 Pouch (32g)
  • Yogurt Smoothies
    1 Bottle (7oz)
  • Yogurt
    Tubes
    2 Tubes (4oz)
Applesauce Pouches
1 Pouch (90g)
  • Applesauce Pouches
    1 Pouch (90g)
  • Brain
    Bars®
    1 Bar (33g)
  • Peanut Butter Spread
    1 Pouch (32g)
  • Yogurt Smoothies
    1 Bottle (7oz)
  • Yogurt
    Tubes
    2 Tubes (4oz)
Applesauce Pouches
1 Pouch (90g)
  • Applesauce Pouches
    1 Pouch (90g)
  • Brain
    Bars®
    1 Bar (33g)
  • Peanut Butter Spread
    1 Pouch (32g)
  • Yogurt Smoothies
    1 Bottle (7oz)
  • Yogurt
    Tubes
    2 Tubes (4oz)
Applesauce Pouches
1 Pouch (90g)
  • Applesauce Pouches
    1 Pouch (90g)
  • Brain
    Bars®
    1 Bar (33g)
  • Peanut Butter Spread
    1 Pouch (32g)
  • Yogurt Smoothies
    1 Bottle (7oz)
  • Yogurt
    Tubes
    2 Tubes (4oz)
1 Pouch (90g)
1 Bar (33g)
1 Pouch (32g)
1 Bottle (7oz)
2 Tubes (4oz)
Omega-3s
160mg
100mg
155mg
510mg
145mg
DHA/EPA
130mg
--
75mg
230mg
65mg
ALA
30mg
100mg
80mg
280mg
80mg
Choline
120mg
55mg
55mg
210mg
60mg
Lutein
--
3mg
--
--
--
Additional Ingredients Found in Brainiac® Snacks and Their Benefits

Chicory Root

Chicory Root

Prebiotics for 
Gut Health

Organic Oats

Organic Oats

Source of energy and
helps lower cholesterol 

Organic Puffed Quinoa

Organic Puffed Quinoa

Source of
iron and fiber

Pea Syrup

Pea Syrup

Low glycemic
source of sweetness

Organic Black Chia Seeds

Organic Black Chia Seeds

Helps improve
digestive health

Agave Fiber

Agave Fiber

Prebiotic and
blood stabilizer 

Pea Crisps

Pea Crisps

Source of
Vitamins C, E and Zinc

Dark Chocolate

Dark Chocolate

Powerful source of
antioxidants

Cinnamon

Cinnamon

Blood sugar
regulation

American Apples

American Apples

Immune and digestive
system support

Brainiac® is backed by a team of neurologists, pediatricians, dietitians and nutrition scientists

Our diverse Science and Nutrition Advisory Board is essential in helping us
develop the BrainPack® and each of our products.

Jill Castle, MS, RD, LDN
Nutrition Expert, Author of 10 Books
John Columbo, PhD
Director, Life Span Institute, Univ. of Kansas
Prof. Susan Carlson, PhD
Dietetics & Nutrition, Univ. of Kansas
Prof. Steven Zeisel, MD, PhD
Dir. Nutrition Research Institute, Pediatrician, UNC
Prof. Elliott Sherr, MD
Neurology, UCSF
Prof. Eric Decker, PhD
Head of Food Science, Univ. of Mass.
Laura Jana, MD
Author, Adj. Prof. Penn State
Akhlaq A. Farooqui, PhD
Research Scientist, Author
Tahira Farooqui, PhD
Research Scientist, Author
Brain nutrition sets the foundation of intelligence for our kids' future.
Jill Castle, MS, RD, LDN
Nutrition Expert, Author of 10 Books
Brain Fueling Best Sellers

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