Brainiac® Applesauce is available at Walmart nationwide, Publix, Meijer, Amazon and Thrive Market, as well as other regional retailers.
Little Brainiac® Fruit & Veggie Squeezies are available at Costco, Meijer, HEB, Thrive Market and Amazon, as well as other regional retailers.
Brainiac® Daliy BrainPack Gummy Vitamins are available at select CVS locations and Meijer stores.
Please check our store locator for additional availability.
The BrainPack® is a one-of-kind blend of Omega-3s including DHA, EPA and ALA, as well as Choline. These are key nutrients that support brain development.
We craft each of our products carefully to provide meaningful amounts of brain fueling nutrients, with a laser focus on delicious taste. Depending on the product type we may use different sources for Omega-3s or other nutrients, which can lead to slight variations of the BrainPack across product lines.
For our yogurts, our Omega-3 DHA is made from algae. Fish get their high levels of DHA from eating algae, and our algae-derived DHA is one of the richest sources of DHA on earth. It’s a non-GMO and vegetarian source, and is sustainably sourced in the USA. Our Omega-3 ALA is derived from flaxseed, and is non-GMO and sustainably sourced in the USA.
For our applesauce, our Omega-DHA/EPA is from encapsulated fish oil. Our encapsulated fish oil is sourced from a supplier in North America and is certified Kosher.
Our choline is USP Verified, non-GMO and sustainably sourced in the USA.
Brainiac® Applesauce can be enjoyed for up to 12 months. You can find the "Best By" date stamped on the back of every pouch.
The product can be stored and enjoyed at room temperature. It’s also tasty chilled or frozen! Refrigerate after opening and consume within 24 hours.
Brainiac® Applesauce does not contain any genetically modified ingredients – we have had this validated by the leading third party, by becoming Non-GMO Project Verified. Brainiac® Applesauce is also certified Kosher and free of artificial ingredients.
No, Brainiac® Applesauce does not contain any added sugar – we rely on the natural sweetness of apples.
Founded by two Dads, our mission at Brainiac® is to provide delicious, nutrient-dense foods to nourish every brain. We know that lead is naturally occurring in the food we eat, some foods more than others, due to soil health & the impacts of global pollution. We celebrate the FDA’s recent proposal to reduce the limits of lead in baby & toddler products, but we’ve chosen to go one step further. In addition to being USDA Organic & Non-GMO, Brainiac® has partnered with Clean Label Project and has been awarded their coveted Purity Product award.
Clean Label Project goes above and beyond FDA regulations to set strict standards and limits for contaminants like heavy metals. Partnering with Clean Label Project means our products are tested yearly by an accredited, third party lab for over 400 contaminants. Little Brainiac® Fruit & Veggie Squeezies have been awarded the Clean Label Project Purity Award. To be a Purity Award winning product, the product's cumulative contaminant test results must be in the top 1/3 of the category.
In addition to partnering with Clean Label Project, we’ve developed & follow strict sourcing guidelines. We choose to use ingredients known to have lower levels of heavy metals; avoid ingredients (like rice) high in heavy metals; and carefully choose the region of origin for our fruits & vegetables. Moreover, the fruits & veggies included in Little Brainiac® pouches are tested for potential contaminants prior to use.
We want to make it easy for every family to feed & fuel their brains. Packed with clean ingredients & nutrients like Omega-3s and Choline, it’s never been easier to build brain development into your toddler’s routine!
Yes, the Omega 3 DHA/EPA in our product is sourced from fish.
Little Brainiac® Fruit & Veggie Squeezies can be enjoyed for up to 12 months. You can find the "Best By" date stamped on the back of every pouch.
The product can be stored and enjoyed at room temperature. It’s also tasty chilled or frozen! Refrigerate after opening and consume within 24 hours.
Little Brainiac® Fruit & Veggie Squeezies does not contain any genetically modified ingredients – we have had this validated by the leading third party, by becoming Non-GMO Project Verified. Little Brainiac® Squeezies are also certified Kosher and free of artificial ingredients.
No, Little Brainiac® Fruit & Veggie Squeezies do not contain any added sugar – we rely on the natural sweetness of apples.
Our Little Brainiac® squeezies are formulated for any over 1 year old to enjoy! Please keep in mind our pouches have a removable cap that makes them unsuitable for unsupervised children under 3 years old.
We recommend consulting with your pediatrician before introducing foods to your child.
Yes! Our Little Brainiac® Fruit & Veggie Squeezies are Certified Organic, as well as Non-GMO Project Verified and Clean Label Purity Award certified!
As a B-Corp, responsible and sustainable use of natural resources is important to us. Our fish oil supplier only sources fish from areas where programs are in place to protect fish stocks. A rigorous process to monitor these vendors includes a qualification process to ensure robust quality systems, enforcing a supplier code of conduct, and ongoing audits.
The fish oil used in the manufacturing of our Little Brainiac® Squeezies is sourced from wild fish either as a by-product to fishmeal or canning industries. This means our fish oil represents an efficient use of fish caught for other purposes.
Our fish oil is regularly tested for mercury to ensure it falls below our specification allowing no more than .01ppm of mercury. As a reference, the EPA-FDA fish guidance considers anything below 0.15 ppm a Best Choice for fish.
Brainiac® Fruit Snacks are the first and only functional fruit snack. These fruit snacks highlight natural, delicious flavors alongside our proprietary blend of brain nutrients, that includes Omega-3s and Choline. A brain-shaped smarter snack without artificial colors or flavors.
Our goal is to make it easy and enjoyable to get brain nutrition, that is why every serving includes Omega-3 DHA/EPA and 55mg of Choline (key nutrients that we often don't get enough of from meals*). Our Fruit Snacks get their delicious flavor from real fruit and natural flavors without artificial flavors or colors**. They are also a good source of Vitamin C.
*Brainiac products are never intended to replace whole foods, but rather provide an additional source of brain nutrition in a better for you snack.
**These fruit flavored snacks are made with apple juice concentrate and apple puree concentrate. They are not intended to replace fruit in a diet.
We use natural flavors to compliment the ingredients in our fruit snacks and deliver a bolder taste kids (and adults!) love.
Our natural flavors are sourced from a top north American supplier which allows us to maintain the strictest level of transparency – that means nothing artificial or synthetic, no icky chemicals, no animal products and no GMOs. Our natural flavors are all-natural, clean label and derived from real ingredients, like fruits, vegetables and botanicals.
The vibrant colors in our Fruit Snacks come from natural sources like fruits, vegetables and botanicals. There are no artificial dyes or colors in any of our products.
We use real cane sugar to give our Fruit Snacks their sweetness.
We have formulated our fruit snacks to be gluten-free.
Our Brainiac Fruit Snacks are great for the whole family! Please share this snack only with kids who can easily swallow chewy foods. Kids should be seated and supervised while eating.
At Brainiac® we believe it’s critical to eat whole foods that are rich in nutrients for a healthy brain; and some of the best foods to get these nutrients include fatty fish, liver, eggs, broccoli and leafy greens. The reality is, many of us (and especially our kids) are not eating enough of these foods on a daily basis.
For example, Omega-3s DHA/EPA are considered the building blocks of the brain and we need to replenish these Omegas in the same way we think about replenishing our bones with a daily intake of Calcium. The World Health Organization recommends adults get 250MG of Omega-3 DHA/EPA and Americans on average only get 20% of this recommended amount. So while a healthy diet is critical, Brainiac’s Daily BrainPack® is a convenient way to help get the daily recommended amount of Omega-3s DHA/EPA, choline, lutein and B vitamins for a healthy, happy brain.*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
At Brainiac® we are focused on helping everyone get the nutrients needed for optimal brain health in convenient and delicious formats. All of our products, from our snacks to our daily vitamins, include nutrients that have been carefully selected to help fill nutritional gaps specifically for brain health and development.
We work closely with our Scientific Nutrition and Advisory Board to only focus on the nutrients that matter most and include enough to make a meaningful impact.
Other brain supplements on the market often contain caffeine or herbs that have little scientific evidence of their efficacy. And while these may provide some short term results, at Brainiac®, we are focused on nourishing the brain for the long term.
Finally, our Daily BrainPack® can save you time (and money!) by combining 6 of the most critical nutrients for brain health (the ones we typically don’t get enough of from our diets) into a convenient daily supplement. Taking each of our 6 super nutrients separately, i.e. buying B-12 and Lutein on top of Omega-3s, could easily cost twice as much as one bottle of Daily BrainPack®.
Brainiac® Daily BrainPack® is designed to support long-term brain health with a specific combination of Omega-3 DHA, Omega-3 EPA, Choline, Lutein and B-vitamins (B6 and B12). All of these ingredients have been shown, through a combination of epidemiological research and clinical trials, to support brain function.
The B-vitamin complex included in our formula plays an important role in long term brain health, but can also be associated with short term increases in energy. Vitamin B-12 in particular is one of eight B vitamins that helps the body convert food into glucose, which can provide additional energy and focus.
The Daily BrainPack® Adult formula contains 158mg of Omega-3s and other critical nutrients for brain health. The World Health Organization recommends that adults 18+ take a minimum of 250MG of Omega-3 DHA/EPA per day, therefore one serving represents 63% of the recommended daily intake for adults.
It is intended to provide a meaningful amount of brain nutrients when taken daily, but could also be combined with another Fish Oil supplement. We recommend checking with your physician on the optimal intake for your particular health needs.
All Daily BrainPack® Gummies contain Omega 3 DHA/EPA sourced from fatty fish and Tilapia.
Our formula is free from the other seven most common allergens - milk, eggs, shellfish, soy, gluten, wheat and peanuts. We're also free from GMOs and gluten-free. No synthetic colors or artificial flavors are used.
We encourage you to consult with your healthcare provider before making changes to your nutrition or health routine. We encourage you to share information from our product page with your physician or pediatrician.
Daily BrainPack® gummies can be taken alongside most daily multivitamins. Our formula contains a unique blend of Omega-3 DHA and EPA, choline, lutein and of vitamin B6 and vitamin B12. If you have concerns about your nutrient intake, we recommend consulting with your health care provider before taking Daily BrainPack®.
Brainiac® Daily BrainPack® is available at select CVS stores, CVS.com, Meijer stores and BrainiacFoods.com. Please check our store locator for additional availability.
At this time, we use animal (bovine) gelatin in the production of our BrainPack gummy vitamins.
If you are interested in a Kosher product with Fish Oil, we can recommend our Brain Squeezers or our Almond Brain Butters which are animal-free, and use Algae Oil for all the brain fuel.
As a B-Corp, responsible and sustainable use of natural resources is important to us. Our fish oil supplier only sources fish from areas where programs are in place to protect fish stocks. A rigorous process to monitor these vendors includes a qualification process to ensure robust quality systems, enforcing a supplier code of conduct, and ongoing audits.
The fish oil used in the manufacturing of our Daily BrainPack® is sourced from wild fish either as a by-product to fishmeal or canning industries. This means our fish oil represents an efficient use of fish caught for other purposes.
Our fish oil is regularly tested for mercury to ensure it falls below our specification allowing no more than .01ppm of mercury. As a reference, the EPA-FDA fish guidance considers anything below 0.15 ppm a Best Choice for fish.
Founded by two Dads, our mission at Brainiac® is to provide delicious, nutrient-dense foods to nourish every brain. We know that lead is naturally occurring in the food we eat, some foods more than others, due to soil health & the impacts of global pollution. We celebrate the FDA’s recent proposal to reduce the limits of lead in baby & toddler products, but we’ve chosen to go one step further. In addition to being USDA Organic & Non-GMO, Brainiac® has partnered with Clean Label Project and has been awarded their coveted Purity Product award.
Clean Label Project goes above and beyond FDA regulations to set strict standards and limits for contaminants like heavy metals. Partnering with Clean Label Project means our products are tested yearly by an accredited, third party lab for over 400 contaminants. Little Brainiac® Fruit Veggie Squeezies have been awarded the Clean Label Project Purity Award. To be a Purity Award winning product, the product's cumulative contaminant test results must be in the top 1/3 of the category.
In addition to partnering with Clean Label Project, we’ve developed & follow strict sourcing guidelines. We choose to use ingredients known to have lower levels of heavy metals; avoid ingredients (like rice) high in heavy metals; and carefully choose the region of origin for our fruits & vegetables. Moreover, the fruits & veggies included in Little Brainiac® pouches are tested for potential contaminants prior to use.
We want to make it easy for every family to feed & fuel their brains. Packed with clean ingredients & nutrients like Omega-3s and Choline, it’s never been easier to build brain development into your toddler’s routine!
Our production facility allergen control program allows us to share the most accurate allergen composition of our products on every package. All of our products are labeled with top 8 allergens when present (i.e. peanut, tree nut, cow's milk, egg, soybean, wheat, fish and shellfish). These are identified using CONTAINS labeling statements immediately below the ingredient list on the outer box.
The Omega-3s DHA and EPA are important fats that help nourish the brain – ensuring that neurons (or brain cells) grow and expand and form new connections that are vital to cognitive functions. They help with aiding communicatino between the neurons in our brain, controlling mental activity that leads to better attention and focus, as well as playing a role in regulating our mood and emotions.
Omega-3 fatty acids can be found in foods like salmon, brussels sprouts and flax seeds.
Choline is an essential nutrient that is a precursor to a number of vital molecules in the brain, including acetylcholine – the most important neurotransmitter, which sends signals throughout the body and plays an important role in cognitive function.
It can be found in foods like liver, broccoli and eggs.
There’s a broad and growing body of research that supports the cognitive benefits of Omega-3 fats and choline in brain health and nutrition – including their impact on both learning and memory. That’s because Omega-3 DHA, EPA and ALA nourish the brain, helping neurons to grow and form new connections that promote cognitive functions.
And choline is a key component of acetylcholine – a critical neurotransmitter which helps the brain send signals throughout the body and also plays an important role in cognitive functions.
Experts agree that we need significant amounts of these nutrients in their diets every day. The World Health Organization recommends that kids and teens (between the ages of 4 and 15) get between 150 and 250mg of Omega-3 DHA/EPA daily. The US National Academy of Medicine further recommends that kids and teens get between 900 and 1,600mg of Omega-3 ALA and between 200 and 375mg of choline daily.
Adults are recommended to get 250+mg of Omega-3 DHA/EPA daily and between 425 and 550mg of Choline.
However, recent research suggests that the amount needed during pregnancy and early childhood to support brain development may be under-stated.
Reference:
Food and Nutrition Board of the Institute of Medicine, The National Academies (2002). Dietary reference intakes for energy, carbohydrate, fiber, fat, fatty acids, cholesterol, protein and amino acids. Journal of the American Dietetic Association, 102(11), 1621–1630. https://doi.org/10.1016/s0002-8223(02)90346-9
In developing the BrainPack® that is included in all Brainiac products, we worked closely with our Advisory Board of leading pediatricians, nutritionists and neurologists. They highlighted the key nutrients that we need for optimal brain function and health – including Omega-3 fatty acids and choline.
Then we looked at the recommended daily intake of these nutrients from leading bodies like the World Health Organization and compared it to what we’re actually consuming (which is reported by the CDC in a report called “What We Eat in America”).
By comparing the recommended levels with actual intake,, we saw that on average most of us are only getting 20% of the recommended Omega-3 DHA/EPA and about 2/3 of the recommended amount of Choline.
So our mission became to close the gap between our average daily intake and the average recommended daily intake by creating accessible, convenient, and delicious products that provide these critical brain nutrients.
We encourage everyone to try to get these critical nutrients from whole foods that are naturally good sources of brain fuel – like salmon, brussels sprouts and broccoli. But the reality is, it’s tough to get kids to eat enough (or any) of the foods that nourish their growing brains and adults have busy lives that, sometimes, prevent them from eating said whole foods - We also understand some people don't have access to these foods. That's where we come in. Our mission is to support a healthy diet and bridge the brain nutrition gap.
From a Brain Butter toast for breakfast, to a Brain Squeezer snack in the lunchbox, or a Daily BrainPack gummy in the morning, our products provide an easy way to ensure we are getting the key nutrients needed to feed our brains.
Brainiac® is proud to partner with How2Recycle, a standardized labeling system that clearly communicates recycling instructions. To learn more about which parts of our packaging is recyclable, visit our How to Recycle page here.
As part of a routine monitoring program, BBB National Programs’ National Advertising Division reviewed packaging and advertising claims of select Brainiac Applesauce and Vitamin SKUs. Our team partnered closely to provide substantiation for our claims, and we are proud that the NAD felt we had a reasonable basis for the majority of the claims under review. For the claims that the NAD recommended to modify, the Brainiac team has taken action and packaging and/or ads have been updated or are in the process of transitioning (as of Jan 2025). We support the NAD's mission and were happy to work with them voluntarily to strengthen the clarity of our communications.
At Brainiac Foods, we are on a mission to promote brain health - through our marketing and advocacy work and through our products that are rich in nutrients that support brain health. We are proud to partner with our Science and Nutrition Advisory Board, a team of pediatricians, neurologists, dietitians, and nutrition scientists, who follow the latest research and make recommendations to us based on the newest advancements and scientifically significant results. Each of our products are the result of the research and our innovative product development.