Brain fuel in the (ware)house!

We're ringing in the New Year with some big news! 

NEW Little Brainiac Organic Fruit & Veggie Club Packs are now available at Costco Warehouses in Northern California and TX, plus select cities in LA, AK, OK, KS!


Your favorite snacks with big brain boosting benefits
and now big savings
Great Source of
Brain Nutrition
Developed with Leading
Doctors & Nutritionists
Real + Clean
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Brain nutrition sets the foundation of intelligence for kids' future.

Jill Castle
RD, MS, Author
Brain Food for Your Little Brainiac

During their first year of life, babies get their important brain nutrients like Omega-3s and choline from breast milk or fortified formula. But once they’re off it—then what? Know many 2-year-olds who love oily fish? Or flax? (We don't either.) 

That’s why we worked with today’s top pediatricians & neurologists to craft a recipe that’s good for their growing minds—and tastes great going down. (Read: these pouches are mom-tested & toddler-approved.)

What We're Not: Brain Squeezies are intended to be a tasty and convenient way to give your toddler a brain bite...we're not trying to be a replacement for your thoughtfully prepared meals (no matter how much ends up on the floor).


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The Nutrients That Matter

This one-stop-snack nourishes with wholesome, organic ingredients like apples, pears & spinach, and nutrients like Omega-3s & choline for big ol’ brain-growing goodness.


  • Omega-3s - brain building blocks
  • Choline - connects the brain's information super highways
  • Vitamin C - supports immunity


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Made for brains. Made by families.

Started by two dads who wanted to ensure their families had the best brain nutrition, Brainiac is on a mission to improve brain health everywhere. As a Certified B Corporation, we don’t believe in compromising on quality, so it’s our priority to source only the best ingredients for our products.

Developed with the Best Brains.

Our advisory board is made up of distinguished neurologists and nutrition scientists who help to ensure our BrainPack nutrient blend is scientifically sound. They continue to stay on the forefront of brain nutrition and health research.

How Brain Squeezies Stack Up
How Brain Squeezies Stack Up
Smart Pouch
(Serving = 1 Pouch)
Little Brainiac Squeezies
(Serving = 1 Pouch)
Omega 3 (DHA/EPA)
What Parents Are Saying

Delicious and healthy for your kids!

My kids absolutely devoured them and I even snuck in a taste (very good)! I love that this brand uses clean ingredients with brain building nutrients! The pouches are perfect for on the go or quick snack

Christopher S.

Super convenient!

These genius little snacks have simplified my life. Definitely a great new mom trick up my sleeve!

Kamera B.

Picky-ish kids eating these is a win!

The fact that my kids will eat these pouches that have vegetables in them is a win for me! They actually LIKE them, and they can be picky with pouches. I'm stoked!

Puppydog Smiles
What is your response to FDA’s new guidance on Lead in Baby Food?

Founded by two Dads, our mission at Brainiac® is to provide delicious, nutrient-dense foods to nourish every brain.

We know that lead is naturally occurring in the food we eat, some foods more than others, due to soil health & the impacts of global pollution. We celebrate the FDA’s recent proposal to reduce the limits of lead in baby & toddler products, but we’ve chosen to go one step further.

In addition to being USDA Organic & Non-GMO, Brainiac® has partnered with Clean Label Project and has been awarded their coveted Purity Product award. Clean Label Project goes above and beyond FDA regulations to set strict standards and limits for contaminants like heavy metals. Partnering with Clean Label Project means our products are tested yearly by an accredited, third party lab for over 400 contaminants.

Little Brainiac® Fruit & Veggie Squeezies have been awarded the Clean Label Project Purity Award. To be a Purity Award winning product, the product's cumulative contaminant test results must be in the top 1/3 of the category. In addition to partnering with Clean Label Project, we’ve developed & follow strict sourcing guidelines.

We choose to use ingredients known to have lower levels of heavy metals; avoid ingredients (like rice) high in heavy metals; and carefully choose the region of origin for our fruits & vegetables. Moreover, the fruits & veggies included in Little Brainiac® pouches are tested for potential contaminants prior to use. We want to make it easy for every family to feed & fuel their brains.

Packed with clean ingredients & nutrients like Omega-3s and Choline, it’s never been easier to build brain development into your toddler’s routine!

Do Little Brainiac® Fruit & Veggie Squeezies contain any of the 8 major allergens?

Yes, the Omega 3 DHA/EPA in our product is sourced from fish.

What is the shelf life of Little Brainiac® Fruit & Veggie Squeezies?

Little Brainiac® Fruit & Veggie Squeezies can be enjoyed for up to 12 months. You can find the "Best By" date stamped on the back of every pouch.

How should I store Little Brainiac® Fruit & Veggie Squeezies?

The product can be stored and enjoyed at room temperature. It’s also tasty chilled or frozen! Refrigerate after opening and consume within 24 hours.

Are any of the ingredients included genetically modified? If so, which ingredients – and how are you able to state that the brand is certified as non-GMO?

Little Brainiac® Fruit & Veggie Squeezies does not contain any genetically modified ingredients – we have had this validated by the leading third party, by becoming Non-GMO Project Verified. Little Brainiac® Squeezies are also certified Kosher and free of artificial ingredients.

Do Little Brainiac® Fruit & Veggie Squeezies contain any added sugar?

No, Little Brainiac® Fruit & Veggie Squeezies do not contain any added sugar – we rely on the natural sweetness of apples.

How old does my baby have to be to consume Little Brainiac® Fruit & Veggie Squeezies?

Our Little Brainiac® squeezies are formulated for any one over 1 year old to enjoy! Please keep in mind our pouches have a removable cap that makes them unsuitable for unsupervised children under 3 years old.

We recommend consulting with your pediatrician before introducing foods to your child.

Are Little Brainiac® Fruit & Veggie Squeezies Certified Organic?

Yes! Our Little Brainiac® Fruit & Veggie Squeezies are Certified Organic, as well as Non-GMO Project Verified and Clean Label Purity Award certified!

How do you ensure the fish oil you source is sustainable and do you test it for mercury?

As a B-Corp, responsible and sustainable use of natural resources is important to us. Our fish oil supplier only sources fish from areas where programs are in place to protect fish stocks. A rigorous process to monitor these vendors includes a qualification process to ensure robust quality systems, enforcing a supplier code of conduct, and ongoing audits.

The fish oil used in the manufacturing of our Little Brainiac® Squeezies is sourced from wild fish either as a by-product to fishmeal or canning industries. This means our fish oil represents an efficient use of fish caught for other purposes.

Our fish oil is regularly tested for mercury to ensure it falls below our specification allowing no more than .01ppm of mercury. As a reference, the EPA-FDA fish guidance considers anything below 0.15 ppm a Best Choice for fish.